Digital toolbox "Stronger than Violence"
The core activities of the "Stronger than Violence" initiative are all characterised by one guiding principle: Together we are stronger than violence.
The initiative aims to inspire society as a whole to actively take a stand against gender-based violence, while ensuring that those affected know how to defend themselves and where to find help. Launched by Federal Minister for Family Affairs, Senior Citizens, Women and Youth, Franziska Giffey, in November 2019, the "Stronger than Violence" initiative has implemented eye-catching campaigns in its first year of existence.
This digital toolbox provides an overview of the central campaigns of "Stronger than Violence" so that stakeholders in other European member states can learn more about key activities.
The social media tile can be downloaded and used to draw attention to the EU-wide efforts against gender-based violence. It is available in the official languages of the European Union: BG, CS, DA, DE, EL, EN, ES, ET, FI, FR, GA, HR, HU, IT, LT, LV, MT, NL, PL, PT, RO, SK, SL, SV.
A short description of each campaign is provided below, along with an overview of key steps to implementation and visuals of the action.
At the launch of the initiative in 2019 we asked Germany: "What’s your number?". Using a simple calculation, we showed how many women in cities, municipalities and throughout the country as a whole will likely be affected by violence at least once in their lives. To mark the launch on 25 November 2019, animated light projections were used in the 22 largest cities in Germany to show the - statistically likely - number of women affected in the individual city. Large numbers of people throughout Germany became aware of the new "Stronger than Violence" initiative as well as the website www.stärker-als-gewalt.de – the first platform to consolidate existing resources for help and information at the federal level. A brief description of the "What’s your number?" campaign is available as a direct download.
In response to the COVID-19 crisis, in April 2020 Federal Minister Franziska Giffey called for a "Not Safe at Home?" campaign, which was supported by Germany's major food retailers. Thousands of stores took part in the nationwide campaign against domestic violence and drew attention to help services with posters, on sales receipts and products as well as on digital channels. A brief description of the "Not Safe at Home?" campaign is available as a direct download.
Our Information Campaign against Digital Violence demonstrates that anyone can take action against online violence. A short film and campaign visuals on social media show how digital violence can suddenly become a real threat in everyday life. Special Instagram templates and GIFs of the "Stronger than Violence" initiative as well as the hashtag #StrongerthanViolence are available for users to get involved. A brief description of the Information Campaign against Digital Violence is available as a direct download.
On the occasion of the International Day for the Elimination of Violence against Women on 25 November 2020, we are marking the month of November with the slogan "Our neighbourhood is #StrongerthanViolence". The Month of Action against Domestic Violence focuses on solidarity in the neighbourhood and community. Various activities on a local scale and in individual neighbourhoods aim to highlight that violence against women and just as much against men is a concern for us all. Those looking to get involved can access a toolkit of digital templates for resources that are quick and easy to implement in the local environment. These activities will guide to resources to help those affected by violence, as well as those close to them, take action and find support. A brief description of the Month of Action against Domestic Violence is available for direct download.